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  Local Food Marketing & Art Design                                      February 2009
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Shake the Hand that Feeds You
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10% discount to Farmers Market Coalition and Michigan Farmers Market Association members!
Enter these Codes at checkout: 
MIFMA or FMC08
Membership will be verified upon purchase. 
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Place an order for any size banner at Eat Local Food's on-line store and receive a free dozen shelf talkers or postcards
 
Just add your choice of shelf talkers or postcards to the comments section during checkout! 
 
Offer to continue through March 31, 2009!
Dear Eat Local Food Customer,

St. Valentine's Day, Presidents' Day and a recent breakthrough of warm weather all bring the promise of spring! The CSA and farmers market season is not far off now.  This month we continue to talk about your local food marketing for the 2009 season.  Have you had time to create your marketing plan for 2009?  It's not too late!  See our easy to follow method below, with several ideas for economical strategies.
   
To assist with your planning, we're also introducing a new product and some special offers.  Our sister Chris has been hard at work on some beautiful new images which we are turning into product designs - one of them is previewed below.  They will be available soon!
 
All the best,
 
Joan Tobin Rozelle
734.341.7028
New Product:  Sample Banners 
 
At December's Great Lakes Fruit, Vegetable and Farm Market Expo we unintentionally premiered a new product.   We brought a small version of each of our banner designs, and customers loved them!   Most customers bought 4-5 with the intention of hanging them along the front of their farmer's market booth - a colorful way to show the diversity of their locally grown produce.    We're calling this product the "sample banner" and it's now available for you.Blackberrry_CAW
 
Our new 13" x 20" banner size gives you more eye-catching colorful design options that will draw customers to your produce display.  We will send you 5 one-sided, grommeted reinforced full color vinyl banners with a matte finish.  Your choice of the 5 designs.

We are pleased to offer this size to you at the special price of $90.00 for five banners with free shipping!  Click here to order in our on-line Eat Local Food store.   To select banners, please copy down the model numbers of the banners you desire and add to the comments during the checkout process, or just call us at 734.341.7028.
Do you have a Marketing Plan?
Aaaaaaaaaaa.........?
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Has anyone ever asked you what your marketing plan is?  What was your answer?  If you have one, that's great - we hope it's a very successful plan for your business.   If your jaw dropped and you stammered, "Aaaaaaa......." you may want to start planning now before the growing season is in full swing.   Here's how to use that hesitant answer to your advantage as we summarize the 9 A's of a successful marketing plan:
 
Your Marketing Plan defines your customer, the products or services they want, and the most effective promotion and advertising strategies to reach your consumer.  
  
    1.  Marketing Situation:  About
    2.  Marketing Objectives:  Aim
    3.  Marketing Strategies:  Audience & Authenticity
    4.  Marketing Budget:  Add
    5.  Marketing Action Plan:  Advocate, Act & Ask
    6.  Marketing Plan Evaluation:  Analyze #1 through #5
 
To read about the elements of a successful marketing plan in more detail, please click here
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Eat Local Food LLC | 637 Emmons Blvd. | Wyandotte | MI | 48192