|Shake the Hand that Feeds You|
|10% discount to Farmers Market Coalition and Michigan Farmers Market Association members!
Enter these Codes at checkout:
MIFMA or FMC08
Membership will be verified upon purchase.
In Stock Tote Bags
to our newsletter
Just add your choice of shelf talkers or postcards to the comments section during checkout!
Offer to continue through March 31, 2009!
|Dear Eat Local Food Customer, |
St. Valentine's Day,
Presidents' Day and a recent breakthrough of warm weather all
bring the promise of spring! The CSA and farmers market season is
not far off now. This month we continue to talk about your local
food marketing for the 2009 season. Have you had time
to create your marketing plan for 2009? It's not too late!
See our easy to follow method below, with several ideas for economical
To assist with your planning, we're also
introducing a new product and some special offers. Our
sister Chris has been hard at work on some beautiful new images which
we are turning into product designs - one of them is previewed
below. They will be available soon!
All the best,
Joan Tobin Rozelle
New Product: Sample Banners
December's Great Lakes Fruit, Vegetable and Farm Market Expo we
unintentionally premiered a new product. We brought a small
version of each of our banner designs, and customers loved
them! Most customers bought 4-5 with the intention of
hanging them along the front of their farmer's market booth - a
colorful way to show the diversity of their locally grown
produce. We're calling this product the "sample
banner" and it's now available for you.
new 13" x 20" banner size gives you more eye-catching colorful design
options that will draw customers to your produce display. We will
send you 5 one-sided, grommeted reinforced full color vinyl banners
with a matte finish. Your choice of the 5 designs.
We are pleased to offer this size to you at the special price of $90.00 for five banners with free shipping! Click here to order in our on-line Eat Local Food store.
To select banners, please copy down the model numbers of the banners
you desire and add to the comments during the checkout process, or just
call us at 734.341.7028.
Do you have a Marketing Plan?
anyone ever asked you what your marketing plan is? What was your
answer? If you have one, that's great - we hope it's a very
successful plan for your business. If your jaw dropped
and you stammered, "Aaaaaaa......." you may want to start planning now
before the growing season is in full swing. Here's how
to use that hesitant answer to your advantage as we summarize the
9 A's of a successful marketing plan:
Your Marketing Plan defines your customer, the
products or services they want, and the most effective promotion and
advertising strategies to reach your consumer.
1. Marketing Situation: About
2. Marketing Objectives: Aim
3. Marketing Strategies: Audience & Authenticity
4. Marketing Budget: Add
5. Marketing Action Plan: Advocate, Act & Ask
6. Marketing Plan Evaluation: Analyze #1 through #5
To read about the elements of a successful marketing plan in more detail, please click here.