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Local Food Marketing & Art Design                            May/June 2009
In This Issue
Questions about Eat Local Food?
FSEP Conference
New Summer Banners!
Maple Creek Farm celebrates 15 years
Twitter as a Marketing Tool
Quick Links
 
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Questions about Eat Local Food?
Are you wondering how to customize a tote bag or banner?  Not sure how to hang your banner or how to launder your tote bag?  Don't see the product you want in our on-line store?
 
Please visit our Frequently Asked Questions page on our web site.  We've attempted to answer the most commonly asked questions about our company and our products and we hope you find this page to be helpful.  If you don't see your question on this page, please contact us through our web site or at info@eatlocalfood.com and we'll send you the answer as soon as possible.  
FSEP Conference
It's not too late to register for the June 18 FSEP Conference!
 
FSEP
Participants will gain an understanding of the local food system and explore opportunities for growth in production, processing, distribution, sales and consumption of local foods. 
 
Where and When:
Thursday, June 18th
LISD Tech Center
Lenawee County Vocational Technical Center
1372 North Main Street\ (M-52)
Adrian, MI 49221
 
 
Garden_Girls
 
Dear Customer,

Summer is here!  Farmers markets, outdoor food events and CSA share deliveries have begun.  Are you ready with your summer marketing plans?  If not, it's still not too late - we have marketing tools and ideas to promote your locally grown produce! 
 
This month, we are showcasing our new summer season banners.  We're also offering a special promotion on our reusable price signs and free shipping on our sample banners and in stock tote bags.  
 
We also continue to focus on using technology to market your local food.  Free social networking sites such as Twitter and Facebook allow you to directly connect with customers.  These services could help you sell your fresh produce!   
 
Happy Summer!

Joan Tobin Rozelle
734.341.7028   
 
The Sweet Taste of Summer
 
We look forward to the sweet taste of summer all year!   At Eat Local Food, our blueberries, sweet corn, watermelon and strawberry banners represent your fresh, sweet tasting summer produce. 
 Blueberries_banner
 
This month, we are pleased to offer you our new Sweet Corn and Blueberry images in 5 different banner designs, and 3 different sizes.  Interested in a horizontal banner for your EZ-up?  Choose the image that best represents your produce and we'll custom design your banner for you.  Call us for a quote or e-mail us at info@eatlocalfood.com.
 
Click here to see the new banner designs in our on-line store. 
Congratulations to
Maple Creek Organic Farm
Maple_Creek_toteCelebrating 15 Years of Organic Farming!
 
Michelle and Danny Lutz of  Maple Creek Organic Farm are celebrating their 15th year of organic farming with their CSA members.  To commemorate their anniversary, Michelle and Danny made a special offer last year-the first 100 members that signed up and paid in full received a special 15th anniversary Maple Creek Farm tote bag.  
 
We are proud to be Maple Creek CSA members and wish Michelle and Danny a Happy Anniversary and a successful growing season! 
 
The Lutz's are not only great farmers, they are excellent marketers.  Their delivery truck displays their name, phone number, logo and location.  Their on-line tools include a well designed web site that offers current and potential members information about their CSA program, on-line sign-up and payment, photos of the prior season's weekly shares, recipes, forums for members to communicate and share information, and a Maple Creek Farm cookbook to purchase.  Michelle writes a blog and the farm is on Facebook, an on-line social network that helps you connect with others. If you are a CSA farmer or direct marketing your produce to customers, you may want to visit www.maplecreekfarm.com and see their successful marketing tools in use!
Tweet Your Way into More Sales!
 
Do you sell your produce at multiple farmers markets?  Have customers that wait all year for the first strawberries of the season? An innovative way to let customers know where you are, and what you are selling is via Twitter, a free social networking service that allows you to send text based posts of up to 140 characters.  The messages are called "tweets" and those who subscribe to receive your posts are called "followers".  You can restrict your tweets to a group of followers, or you can allow open access.  The key to a successful marketing message using Twitter is to be friendly, clear and to the point - you only have 140 characters to get your message across!  Example messages would be:  
 
Teresa's Great Garlic is ready!!  Expect some in this week's CSA share.  Call us if you want to purchase extra garlic 734-123-4567.
 
We'll be at the Winthrop Farmers Market today from 8:00 a.m. until noon!  We have beautiful fresh cut flowers today only!
 
Today's the last day to register for the Local Food Festival!  You can register on-line at (enter web site name).
 
Once you start using Twitter, you should use it consistently to keep your followers informed, but be careful not to overuse the service - one complaint that users have is that some tweet too frequently about trivial things and undermine the impact of their messages.  How will you know if your Tweets are successful?  The service lets you monitor how many followers you have - your followers should grow and sales should increase!
 
Free Shelf Talkers!
You're drawing customers in with your beautiful produce display this summer.  ELF_shelftalkers_photoAdd a decorative touch with our reusable shelf talkers and save yourself time each week looking for paper to make your price signs.   Now through September 30, we will send you a dozen reusable shelf talkers with every purchase of a 36" wide "Locally Grown" or "Flowers" banner.  Our shelf talkers are 4" x 6" (both horizontal and vertical layouts available) 10 mil vinyl cards with dry erase finish. Reusable with dry erase marker. A $9.00 value with pin holders included.
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Eat Local Food LLC | 637 Emmons Blvd. | Wyandotte | MI | 48192