local food marketing & art design                                    Jan/Feb 2010 

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Marketing to Kids
ELF_Alphabet_posterLet's Make it a Positive Experience!
Marketing to children has always been a commercial endeavor instead of an educational endeavor. Kid-focused marketing has long had a negative connotation caused by the commercialization of education by big business interested in increased profits. It has been concerned with selling soft drinks and high-caloric low-nutrition foods in schools to establish a life long customer relationship at an early age. Needing funds to support school programs, administrators have opted to improve revenue for the school system in exchange for exploding obesity rates and a decline in the overall health of the student body.

Marketing local food in your school food service program can be a positive educational experience and a fundraising program for your school.

Marketing for your school food service program should be directed toward the students and also to school administrators, teachers, parents and the community. Students should be encouraged to follow a healthier way of eating and their peers, teachers, parents and community members should be encouraged to support this effort. The adults in the community have a special responsibility to ensure that children are being educated about healthy nutritious food choices and not being exploited as a life long consumer.

Please visit our blog for ways to market your school food service program.

Dear Customer,  

It's that time of year when spring is just around the corner, and local food conferences are in abundance!  Each year we look forward to attending the conferences in our area as it's always a great opportunity to visit with customers and friends, hear new ideas and discover the latest trends.  One of our new ideas is a larger reusable price card - you asked, and we answered.  Please see the info below.
In southeastern Michigan, we are also looking foward to May 17-19, when the national farm to cafeteria conference will be held in Detroit.  It is hosted by the National Farm to School Network, with our friends at FSEP serving as the local hosts.  We know it will be an exciting conference with lots of new ideas about marketing local foods to schools, and engaging students by developing healthy menus and school gardens.   We hope to see many of you there!
Think Spring!
Joan Tobin Rozelle
Michigan Good Food Summit - February 25, 2010
 Michigan_Good_Food_logoEquity  - Sustainability - Thriving Economies

At Eat Local Food we are proud of the work we are doing with the C.S. Mott Group for Sustainable Food Systems at Michigan State University in support of the Michigan Good Food Summit.  The summit, which is this Thursday, will assemble food system stakeholders from across the state to shape a plan that propels Michigan towards food production, distribution and marketing to support equity, sustainability and thriving economies. Good Food is about building on our assets in ways that enable Michigan residents to thrive and our communities to prosper.  Even if you can't attend the summit, you have an opportunity to read and comment on the work group documents on the website.

Date:  February 25, 2010

Location:  Lansing Center, Lansing Michigan

For more information, go to http://www.michiganfood.org/

Choices Conference - March 10 & 11, 2010
Choices_Tote_Bag_2010Collaboration:  There's Room at the Table
Collaboration is defined as a process where two or more people or organizations work together in an intersection of common goals - by sharing knowledge, learning and building consensus.  This year, collaboration is at the heart of the Michigan Nutrition Network's Choices Conference with the theme, "Collaboration:  There's Room at the Table".  
At this year's conference, to be held March 10 & 11 at Michigan State University's Kellogg Center, you will learn how to conduct a successful urban garden project, discover food trends, learn how to cook heart-healthy meals for your family, and explore strategies for teaching nutrition education through school gardening.
At Eat Local Food, we are pleased to be working with the Michigan Nutrition Network on the Choices Conference for the 4th consecutive year.  Eat Local Food's "Garden Girls" was selected by the organization as the image to represent this year's conference.  Attendees will receive, with their conference materials, an Eat Local Food conference tote featuring the Garden Girls. 
Date:  March 10 & 11, 2010
Location:  Kellogg Center, Michigan State University, E. Lansing MI
For more information and to register, please visit the Choices web site.

CAW_vert_shelftalkerNew, Larger Reusable Price Signs!


You asked for it, and we answered.  Available now on our website are our larger sized Eat Local Food reusable price signs!  (We also call them shelf talkers).  The new size is 5" x 7.5", with 5 beautiful Eat Local Food designs.  There lots more space to write your prices and descriptions on the cards.  Made of 10 mil vinyl, the price cards are reusable with a dry erase marker.  Sold by the dozen with both metal pin holders and plastic holders.  Volume discounts also available.  View designs and holders on our website at Eat Local Food.


Our Price: $ 9.00 per dozen

Metal pin holders:  $1.00 per dozen

Plastic holders:  $4.00 per dozen

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Eat Local Food LLC | 637 Emmons Blvd. | Wyandotte | MI | 48192